The Management Accounting Simulation: Principles Version adds a new dimension to the teaching of basic principles of Management Accounting. Students now have an opportunity to actively practice using management accounting tools in a simulated dynamic competitive market enviroment. Rather than passively learn the theory underlying management accounting, students can practice using management accccounting tools such as budgeting, cost-volume-profit analysis, ratio analysis, incremental analysis, capital budgeting incremental analysis, capital budgting, and inventory EOQ. Students are assigned to teams and each team respresents the management of a specific firm. The students as management find thmemselves making marketing, production, and financial decisions. Also, students must pay close attention to the decisiions of other firms which are trying to take away market share.